Mick Ord

Contributor: Mick Ord
www.bbc.co.uk/liverpool
Managing Editor of BBC Radio Merseyside.

Tip1 Know your audience.
Tip2 Know your presenters.
Tip3 Value both more than your life.
Tip4 Make sure your front-of-house staff are valued by everyone.
Tip5 Know your audience.
Tip6 Make sure your team all know what you do and why you do it.
Tip7 Keep reminding them.
Tip8 Stick to your guns but don't be afraid of changing your mind and admitting it if you screw up.
Tip9 Know your audience.
Tip10 Remember that radio pre-dated tv and it will outlast it too.
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