Pamela Carroll

Contributor: Pamela Carroll
I started my career working for the charity sector after graduating from University in 2000. In 2005 I moved to regeneration company Liverpool Vision, where my remit was to promote the city’s rejuvenation locally. One of Vision’s main regeneration projects was the development of a world-class venue on Liverpool’s world famous waterfront – ACC Liverpool.

In September 2008 I was appointed to the role of Marketing Manager at ACC Liverpool and have since worked to promote the venue to the conference and events industry on a regional, national and global platform. I love my role, and every day is different. I work with a fantastic, enthusiastic group of people who are passionate about the city and the venue.

Tip1 You need to be passionate about your product to inspire your customers to trust your brand and key messages
Tip2 Understand your target market – what sectors are you targeting and why should they choose your brand?
Tip3 Get connected – everyone is talking online these days; develop your business profile using social networking sites for free exposure.
Tip4 Think outside the box and don’t be afraid to try new ideas
Tip5 Keep abreast of local business news – sign up to business newsletters and read the local papers to keep informed of local leads and developments.
Tip6 Always have your work proofed – no matter how small the campaign, a spelling mistake reflects badly on your brand.
Tip7 Attend networking events to make good contacts in the local business community
Tip8 Keep a file of ‘ideas’ – brochures or leaflets you receive through the post, interesting news articles etc, anything that catches your eye that can be used for future inspiration
Tip9 Keep an eye on what your competitors are doing and use the intelligence to benchmark your own activity
Tip10 Remember to keep it simple – try to avoid over-complicating your message thereby confusing your audience.
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